🌙 Luaniü
Full-time brand design role for an eco-friendly feminine hygiene brand whose philosophy centers on caring for both the body and the earth. I served as their sole designer, creating everything from social media content to 3D product renders.
Role
Graphic Designer
Tools
Illustrator, Photoshop, Blender
Time
Full-time
Date
2024–2025
Industry
Sustainable Feminine Care
👩🏻💻 Overview
Luaniü is a brand committed to eco-friendly feminine hygiene products, offering organic pads and tampons that care for both the body and the planet. Their identity is rooted in the cyclical and spiritual closely tied to feminine energy and the phases of the moon.
I have been Luaniü's only designer, collaborating closely with the marketing team and the brand's director to shape and strengthen the brand's visual communication. This project gave me the opportunity to handle a brand holistically—ensuring visual consistency across platforms while evolving its identity in line with new market opportunities.
🧩 My Role & Responsibilities
My role spanned multiple areas:
- Social media content: Translating marketing strategies into engaging visuals
- 3D renders: Producing realistic product imagery for online catalogues
- Packaging design: Creating special edition packaging and developing designs for new product launches
- Website redesign: Modernizing and rethinking the brand's digital presence
3D Product Renders
Blender
Illustrator
I produced high-quality 3D product renders for the brand's presence on e-commerce platforms and online catalogues. Since some retailers required specific angles or views of the products, I created tailored renders that met their standards while ensuring consistency and visual clarity. These renders provided the brand with polished, high-resolution images.
💫 Renders in online catalogues:
Facial Pads Packaging Design
Photoshop
Illustrator
I designed packaging for Luaniü's upcoming organic makeup removal pads. The challenge was to integrate this new product seamlessly into the existing product line while staying true to the brand's spiritual and cyclical visual language, anchored in femininity and lunar phases.
The final design balances brand consistency with product differentiation, ensuring customers can instantly recognize it as part of the Luaniü family.
Design Considerations:
- Lunar symbolism: Incorporating moon phases to reflect the brand's spiritual connection
- Sustainable messaging: Clear communication of eco-friendly materials and practices
- Feminine aesthetic: Soft, organic shapes that celebrate feminine energy
- Brand cohesion: Maintaining visual consistency with existing product line
Social Media Content
Photoshop
Illustrator
After Effects
In collaboration with the marketing team, I created social media assets that communicated Luaniü's values while engaging with its community. Every post was designed to reflect the brand's voice, empowering, conscious, and feminine, while aligning with marketing goals.
Presentation Banner
Photoshop
Illustrator
The brand was scheduled to present to potential product distributors and needed a banner that would immediately convey their identity and core message. I designed this banner to serve as a strong visual aid, combining essential information with a clean, persuasive layout aimed at convincing distributors to partner with the brand.
Website Redesign
Figma
Claude
Photoshop
Luaniü's original website was outdated and no longer reflected the brand's identity. I led a complete redesign, crafting a fresh, modern, and user-centered online experience that aligned with their vision.
Redesign Goals:
- Modern user experience: Intuitive navigation and mobile-responsive design
- Brand alignment: Visual consistency with the evolving brand identity
- E-commerce optimization: Streamlined product discovery and purchase flow
- Educational content: Space for sustainability and health education
Results
Working as Luaniü's dedicated designer allowed me to deeply understand and contribute to their brand evolution. The comprehensive visual system I developed helped strengthen their market position in the competitive eco-friendly feminine care space.
Key Achievements:
- Brand cohesion: Established consistent visual language across all touchpoints
- Product launches: Successfully integrated new products into existing brand family
- Digital presence: Modernized online experience increased user engagement
- Market positioning: Strengthened brand identity in sustainable feminine care sector
✨ Reflections
This year-long collaboration taught me the importance of brand consistency while allowing for growth and evolution. Working closely with a marketing team helped me understand how design decisions impact business objectives and customer relationships.
The cyclical nature of Luaniü's brand philosophy, rooted in lunar phases and feminine energy, required a deep understanding of symbolism and emotional connection in design, pushing me to create work that resonates on both practical and spiritual levels.